How to Convert Traffic to Purchase on Amazon? Start by creating a high quality Product Detail Page
Want to make your product detail pages more attractive? Want to increase the odds of your product being discovered when customers are searching on Amazon? Want to convert page viewers into satisfied buyers? Want to establish a unified brand image and quickly increase brand awareness and recognition?
To make your product stand out from the crowd or possibly an Amazon best seller, start by creating a high quality product detail page.
As an Amazon seller, there are 4 main elements to a high quality Product Detail Page - Product Title, Product Images, Bullet Points and Product Description. Each element of the product detail page helps make the page stand out. Here are some tips about how to create high quality product titles, images, bullet points and descriptions, and examples to get you started.
1. Product Title
Your product title is the first thing customers see when they visit your product detail page. The words in the title also determine where the product shows up in search results. A concise and relevant title will drive the most traffic to your product. Here are some examples of correctly formatted titles for a variety of categories:
Apparel Title Format: [Brand] + [Department] + [Product Name] + [Size & Color (for products with variations)] Apparel Example: Next Level Men’s Tri-Blend Crew Tee Large Blue
Product images are one of your most valuable marketing tools. When customers browse Amazon, images are what capture their attention. With so many products to choose from, a high-quality, high-resolution image can set your product apart. To provide the best customer experience, use Amazon’s image-zoom functionality for images that have at least 1,001 pixels on the longest side of the image.
Here are some examples of detail pages with high-quality product images:
Home Example: Lifetime 60064 Adirondack Chair
Baby Example: Petunia Pickle Bottom Downtown Diaper Bag
Luggage Example: Travelpro Inflight 2 Piece Spinner Luggage Set
Do's & Don'ts
Have images in pure white background.
Have at least 1,000 dpi, so that the images won’t turn fuzzy when customers zoom in on your image.
Show the entire product, and have the product occupy at least 80 percent of the image area.
Include only what the customer will receive. If your image includes any of the following elements, you may receive a quality alert on your listing:
Borders, watermarks, text, or other decorations.
Colored backgrounds or lifestyle pictures.
Drawings or sketches of the product.
Accessories or additional products not included in the offer.
Image placeholders, such as “no image available” text. Amazon will provide a placeholder if you do not have an image for your product.
Promotional text, such as “SALE” or “free shipping”.
Multiple colors of the same product.
3. Bullet Points
The bullet points provide customers with a snapshot view of the product. Use them to call out the most important information about your product that you want to make sure customers read.
Here are some examples of informative product bullet points:
Beauty Example: Vitamin E nourishes and fights visible signs of aging, including vertical lines.
Shoes Example: Smooth, suede oxford with contrasting laces and welt stitches.
Sports Example: Butyl bladder for best air retention to keep the ball’s shape and stay inflated longer.
Do's & Don'ts
Highlight the top five features that you want customers to consider.
Country of origin
Begin each bullet point with a capital letter.
Write in fragments and do not include ending punctuation.
Write all numbers as numerals.
Separate phrases in one bullet with semicolons.
Spell out measurements, such as quart, inch, or feet.
Do not use hyphens, symbols, periods, or exclamation points.
Do not write vague statements; be as specific as possible with product features and attributes.
Do not enter company-specific information; this section is for product features only.
Do not include promotional and pricing information.
Do not include shipping or company information. Amazon policy prohibits including seller, company, or shipping information.
4. Product Description
Well-written product descriptions help customers imagine the experience of handling or owning the product. Put yourself in your customers’ shoes: what would they want to feel, touch, ask, or see? When writing your product description keep in mind that more is less: product descriptions should be limited to 2,000 characters so you don’t lose the customer’s attention.
Do's & Don'ts
Describe the major product features, such as size, style, and what the product can be used for.
Include accurate dimensions, care instructions, and warranty information.
Use correct grammar, punctuation, and complete sentences.
Do not include any of the following types of information:
Details about another product that you sell
Promotional language such as “SALE” or “free shipping