What products do customers buy on Amazon during the holiday season?

Sellers on Amazon know that the last few months of the year can be big for their business, with shoppers hunting for gifts and snapping up deals. As a seller, you would want to leverage on the upcoming holiday selling season from October to December to help boost your sales. Remember to start the preparation for holiday sales seasons early as many shoppers start shopping for holiday gifts as early as October!

In 2017 holiday sales season, Amazon customers shopped from hundreds of millions of products, including a vast selection from small businesses and entrepreneurs. More than one billion items were ordered from small businesses and entrepreneurs worldwide this season – and over just five days, from Thanksgiving through Cyber Monday, nearly 140 million items were ordered from small businesses and entrepreneurs.1

In this post we have outlined the key holidays in 2018 and what customers buy for the holidays. You can start planning your inventory, new selections and promotion strategies to make the most of the holiday season sales. If you don’t have an Amazon Seller account yet, create your professional Seller account now to avoid missing the holiday season sales opportunity.
Description and recommended products
October 31

Halloween is a celebration observed in a number of countries. Activities include giving candy to children, attending costume parties, carving pumpkins, visiting haunted attractions, telling scary stories, and watching horror films.

Recommended products: Costumes of all types, make-up, accessories (masks and wigs), beverages, horror movies, general scary and novelty items such as fake blood, scary contact lenses, etc.
November 22

Thanksgiving Day is a public holiday widely observed in North America. It originated as a harvest festival, but nowadays families travel all over the country and gather for a communal meal that often includes turkey.

Recommended products: Down jackets, gloves, scarves, wooly hats, skiing equipment, ski suits. Kitchen utensils, turkey pans, pots, aprons.
November 23

Black Friday
Black Friday is the day following Thanksgiving. Since 1952, it has been regarded as the beginning of the Christmas shopping season, and most major retailers open very early and offer promotional sales. Shoppers expect substantial discounts.

Recommended products: All categories, although the focus tends to be on more expensive items. High demand/volume items. Discounted prices and promotional sales are essential.
November 26

Cyber Monday
The Monday after U.S. Thanksgiving and Black Friday. Cyber Monday is focused on online shopping. Ecommerce stores offer large sales and discounts. It is a newer holiday that is rapidly gaining adoption in various countries.

Recommended products: All categories, although the focus tends to be on electronics. High demand/volume items. Discounted prices and promotional sales are essential.
December 25

Originally a Christian celebration, Christmas is now a global holiday celebrated by both Christians and non-Christians. It involves the giving of gifts and sharing meals, putting up Christmas trees, decorating homes, and visiting family and friends.

Recommended products: All categories related to gifting. Christmas goods/decorations, greeting cards, candles, advent calendars, lights.
December 31

New Year’s Eve
New Year’s Eve is a major social holiday. Many people hold parties at home or attend special gatherings to celebrate the upcoming New Year.
Recommended products: Party accessories and decorations, fireworks, beverages, greeting cards, calendars.
Stay tuned to get more tips on how to prepare for the holiday season sales!

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¹ Source: press release – ‘Amazon Celebrates Biggest Holiday; More Than Four Million People Trialed Prime In One Week Alone This Season, 26 Dec 2017’