Great, now that we have covered the rules of running a Lightning Deal, it is important to note that sellers who wish to run a Lightning Deal can do so themselves on Amazon Seller Central
(Figure 1). If you see that your products are eligible to participate for Black Friday and Cyber Monday Lightning Deal, take the time to consider the right product submission because the deadline for filing a Lightning Deal is on September 21. When approved, sellers can start preparing for shipment to the Amazon FBA warehouse to avoid potential warehousing issues. Click here
to learn how to submit Lightning Deals.