Prime Day

For Amazon selling partners, Prime Day is more than just a sales boost—it’s a great way to build awareness and gain traction on new products.

Planning for Prime Day

  • Ensure you are well stocked for Prime Day and send your inventory in by May 31
  • Create your Prime Day coupon by May 28
  • Plan for high demand and fast turnaround, especially for new and popular items.
    Check out the Prime Day 2021 deals to help you maximise your sales.

    Attend our upcoming live webinars

    Pro tips for tackling the ups and downs of seasonal inventory on Prime Day, during the holidays, and other events throughout the year.
    Prime Day 2021 Series 1:
    Seller's Guide to Prime Day & Best Practices to Double Your Sales this Prime
    Mar 26, 2pm (GMT +08)
    Apr 19, 8:30pm (GMT +08)
    Prime Day 2021 Series 2:
    Get Ready for Prime Day 2021 with Fulfillment by Amazon (FBA)
    Apr 2, 2pm (GMT +8)
    Apr 26, 8:30pm (GMT +08)
    Prime Day 2021 Series 3:
    Advertising Best Practices for Prime Day 2021
    Apr 9, 2pm (GMT +08)
    May 4, 8:30pm (GMT 08:00)

    Gear up for one of the biggest sales events of the year

    Over 175 million items were
    were purchased by Prime
    Members in 2019
    In Prime day 2020, Third-party sellers—most of which are small and medium-sized businesses—
    surpassed $3.5 billion in sales on Prime Day—a nearly 60% year-over-year increase.
    Members in 18 countries shopped - double the number since the first Prime Day five years ago

    Watch for more updates as Prime Day approaches!

    © 2018, Amazon Services LLC. All Rights Reserved. An Amazon Company