One day, millions of shoppers

Prime Day is back! For the fourth straight year, FBA sellers have the chance to multiply their selling opportunities and attract customers in record-breaking numbers. Keep reading for more ways to make this Prime Day your best yet

Get products in by June 26

Start preparing for one of the busiest shopping days of the year. Make sure your shipments arrive at Amazon fulfillment centers with time to spare

Gear up for one of the biggest sales events of the year
Over 3.5 million toys were sold on Prime Day 2017
More than 200,000 dresses were sold
Light bulbs were popular too— customers bought over 200,000!

Why FBA sellers love Prime Day

Plan for success

Get this printable checklist to keep track of what to do and when.

What to do for a great Prime Day​

Get items in on time

By June 26, all your shipments should have arrived at an Amazon fulfillment center. Review your Inventory Performance Dashboard to guide your inventory management.

Make way for top products​

If you have slow-moving or aging inventory, remove it from Amazon fulfillment centers to make way for more popular items.

Get noticed​

Expand your reach on Prime Day with pay-per-click ads on Amazon. Sponsored Products and Headline Search Ads are keyword-targeted ads that appear in highly visible places like page one of search results and product detail pages.

Watch for more updates as Prime Day approaches!​