Help more shoppers discover and buy your products.

Amazon Sponsored Products

Sponsored Products is for Professional Sellers. Want to sell on Amazon? Learn more

Promotional Offer: We'd like to offer you $50 in free clicks* to get started advertising using Sponsored Products. Click the Start Advertising button to register.

Advertise your products on

Advertising on Amazon is an easy way for you to promote your listings. Ads appear right where customers will see them, such as the first page of search results or product detail pages. You place bids on relevant keywords, and if your bid wins and your ad matches the search, your ad gets displayed to shoppers. These targeted ads can bring your products to a new audience and help you maximize your sales.

We have two advertising solutions: Sponsored Products for promoting individual listings, and Headline Search Ads for registered brand owners to promote their brand and product portfolio.

Sponsored Products



Headline Search Ads

Reach shoppers who are ready to buy

Pay only for clicks

You're not charged until a shopper clicks your ad — in other words, when your advertising is working.

Control your ad performance

Once you’ve started a campaign you can try new keywords, adjust your budgets, and pause or restart at any time.

Monitor your success

End-to-end metrics help you fine tune your ads to maximize sales and reach new customers.

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How it works


Create your campaign

Start by setting your budget and duration. Next, choose the keywords that will make your ad show in search results or use our suggested keywords. Finally, select your products and launch your campaign.


Shoppers see your ad

Highly relevant ads are delivered to very targeted searches. Your ads may be displayed on page one of search results and on product detail pages.


Measure success

Use Sponsored Products reports to measure and optimize your ad spend so you can see for yourself the return you get for each dollar spent.


* US Terms and Conditions of the Sponsored Products and Sponsored Brands $50 Promotional Credit. For Amazon sellers that register for Amazon advertising products (Sponsored Products or Sponsored Brands) through their seller account from October 1st, 2018 through December 31st, 2018 and registers their payment method before January 31st, 2019, Amazon will apply a promotional credit of $50 to that advertiser's account. Promotional credits will automatically be applied upon the advertiser’s registration of their payment method associated to their advertising account. Any unused promotional credit will expire after 90 days from the date the promotion credit is applied.

  • Advertisers must maintain an advertising account in good standing with Amazon, subject to the terms of the Amazon Services Business Solutions Agreement.
  • Advertisers must provide a valid payment method to receive the promotional credit.
  • This offer and the promotional credit are non-transferable, not for resale, and not redeemable for cash.
  • This offer is void where prohibited and in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
  • Amazon reserves the right, in its sole discretion, to terminate or modify this offer at any time.
  • Limit one promotional credit per seller account.