AMAZON GLOBAL SELLING
Prime Day
For Amazon selling partners, Prime Day is more than just a sales boost—it’s a great way to build awareness and gain traction on new products.
Planning for Prime Day
Watch this video to learn how to accelerate your Prime Day sales:
Download these guides to help you prepare for Prime Day:
Check out these Prime Day FAQs for answers at a glance:
Prime Day Bootcamp
April 2023
Live Webinar
Topic
Date
Agenda
Registration
Get Ready for Prime Day 2023 with Fulfillment by Amazon (FBA) 🚚
11 Apr, 2-3pm (SGT+8)
• Introduction to FBA - Benefits and New Selection Program
• How to create an FBA Shipment
• Manage your IPI Score and Inventory Dashboard
• Prime Day FBA cut-off date
• Live Q&A
• How to create an FBA Shipment
• Manage your IPI Score and Inventory Dashboard
• Prime Day FBA cut-off date
• Live Q&A
Physical Event
Topic
Date
Agenda
Registration
Maximizing Your Amazon Advertising ROI: Traffic-Boosting Tips from Successful Sellers 🔥
20 Apr, 3-6pm (SGT+8)*
• Uncover what's wrong with your listing through your business reports
• Listing optimization
• Campaign structures
• Optimize Ads & reduce ACOS
• Breakout Sessions & Networking (only for physical attendees)
• Listing optimization
• Campaign structures
• Optimize Ads & reduce ACOS
• Breakout Sessions & Networking (only for physical attendees)
*Physical Event is hosted in Singapore (SG). Location will be shared with confirmed attendees only. Non-SG Sellers may register to receive exclusive link to watch the event livestream
May 2023
Live Webinar
Topic
Date
Agenda
Registration
Seller's Guide to Prime Day & Best Practices to Double Your Sales this Prime Day 💰💰
9 May, 2-3pm (SGT+8)
• How to create a Listing (Manual/Bulk Upload/Variation)
• Listing Optimization Tips and Tricks
• Prime Day FBA cut-off date
• Live Q&A
• Listing Optimization Tips and Tricks
• Prime Day FBA cut-off date
• Live Q&A
Important Advertising Tips for Seasonal Event (Prime Day Prep) 📢
11 May
• Prime Day 2023 Overview
• Key pointers to take note before and during Prime Day
• How to select ASINs for advertising
• Prime Day strategy by targeting method
• Budgeting and bidding adjustments for Prime Day
• Live Q&A
• Key pointers to take note before and during Prime Day
• How to select ASINs for advertising
• Prime Day strategy by targeting method
• Budgeting and bidding adjustments for Prime Day
• Live Q&A
Prime Day 2023 Checklist and Merchandising Tools 🧾
25 May, 2-3pm (SGT+8)
• What is sales peak season?
• How to participate in Prime Day 2023?
• How to be well-prepared for sales peak season?
• Live Q&A
• How to participate in Prime Day 2023?
• How to be well-prepared for sales peak season?
• Live Q&A
Physical Event
Topic
Date
Agenda
Registration
Amazon Ads Week | Win in Prime Day with Amazon Advertising
17 May - 19 May
• Prime Day Ads 2023 Overview
• Prime Day Ads Checklist Classrooms: ASIN Selection for Ads, Bidding/Targeting/Budgeting for Prime Day
• Learn from Amazon Seller & Agencies on the best Sponsored Advertising tactics during Prime Day
• 1 on 1 Ads Consultations with Ads Specialists and Agencies
• Networking Session
• Prime Day Ads Checklist Classrooms: ASIN Selection for Ads, Bidding/Targeting/Budgeting for Prime Day
• Learn from Amazon Seller & Agencies on the best Sponsored Advertising tactics during Prime Day
• 1 on 1 Ads Consultations with Ads Specialists and Agencies
• Networking Session
By invitation only, please check your email. Limited slots available.
Prime Day 2023 Checklist: Optimize Your Brand for Greater Succes 🧾
30 May, 2-5pm (SGT+8)*
• Prime Day Final Checklist
• Benefits of adopting Coupons & PED
• Consultation with Amazon Account Managers (only for physical attendees)
• Benefits of adopting Coupons & PED
• Consultation with Amazon Account Managers (only for physical attendees)
*Physical Event is hosted in Singapore (SG). Location will be shared with confirmed attendees only. Non-SG Sellers may register to receive exclusive link to watch the event livestream
June 2023
Live Webinar
Topic
Date
Agenda
Registration
Boost your sales during Seasonal Event using Sponsored Products 🚀
8 Jun
• Peak Season Advertised ASIN Selection
• Top Sponsored Products strategies for ads campaigns
• Use learnings to create new campaigns for Prime Day
• Live Q&A
• Top Sponsored Products strategies for ads campaigns
• Use learnings to create new campaigns for Prime Day
• Live Q&A
Budget planning for Seasonal Event and new releases 👛
15 Jun
• Methods to calculate campaign budgets for Prime Day
• Bidding strategies during Prime Day
• How to analyse Search Term Impression Rank report to understand ads performance and competitor environment
• New features updates
• Live Q&A
• Bidding strategies during Prime Day
• How to analyse Search Term Impression Rank report to understand ads performance and competitor environment
• New features updates
• Live Q&A
Prime Day 2023 Checklist and Merchandising Tools 🧾
22 Jun, 2-3pm (SGT+8)
• What is sales peak season?
• How to participate in Prime Day 2023?
• How to be well-prepared for sales peak season?
• Live Q&A
• How to participate in Prime Day 2023?
• How to be well-prepared for sales peak season?
• Live Q&A
Physical Event
Topic
Date
Agenda
Registration
How to leverage on promotional tools such as PED, Coupons and Deal to drive incremental sales 🎫
13 Jun, 3-6pm (SGT+8)*
• Seller Case Study sharing on driving incremental sales during Prime Day
• Prime Day Workshop - Promotion Submission, Troubleshooting errors (only for physical attendees)
• Consultation with Amazon Account Managers and Networking Session (only for physical attendees)
• Prime Day Workshop - Promotion Submission, Troubleshooting errors (only for physical attendees)
• Consultation with Amazon Account Managers and Networking Session (only for physical attendees)
*Physical Event is hosted in Singapore (SG). Location will be shared with confirmed attendees only. Non-SG Sellers may register to receive exclusive link to watch the event livestream
Deals to drive discovery
Shoppers love a good deal. Stack the odds in your favor with an attention-grabbing price tag.
Create a coupon
Discount a top-selling product, or offer loyal customers a package deal.
Share promo codes
Create targeted social media promotions and spread the word.
Make it exclusive
Prime Exclusive Discounts stand out in search and product pages—and they’re only for Prime members.
Get ready for Prime Day around the world
With over 150 million paid Prime members globally and over 300 million active customer accounts worldwide, you can leverage this global scale to reach more customers on Prime Day.
In 2019, Prime Day surpassed Black Friday and Cyber Monday combined. Prime members shopped in 18 countries around the world which is double the number since the first Prime Day five years ago.
In 2019, Prime Day surpassed Black Friday and Cyber Monday combined. Prime members shopped in 18 countries around the world which is double the number since the first Prime Day five years ago.
Log in to Seller Central to start preparing
Sell through the seasons
Pro tips for tackling the ups and downs of seasonal inventory on Prime Day, during the holidays, and other events throughout the year.
Tip:
Don’t stress on storage
When determining storage limits, we account for seasonal sales spikes, recent growth, and popularity of current products.
So many sales, so little time
For starters, determine if your event is just a one-day occurrence or spans an entire season. Then follow this guide, along with your own sales insights, to home in on how much to order, ship, and re-order.
One-day events
With quick turnaround events like Prime Day, send all stock by the due date, then ramp up sales with pre-event campaigns. For best results, calculate expected demand and sales goals well in advance.
Season-long celebrations
From holiday sales to football fandom, longer events give you flexibility to adapt and replenish as you go. To minimize overstock, keep an eye on inventory levels as the season starts to wind down.
Tip:
Fan favorites
Your customers know best. Keep tabs on trending events and products by staying active on social media.
Leftover inventory—you’ve got options
Once you lock down your timeframe, make sure you have special offers, marketing campaigns, and off-site storage ready to go.
Amazon outlet
Outlet can help you boost sales, improve cash flow, and optimize inventory levels.
Markdowns
For slow-moving items, mark down products within a specific category to drive more discovery.
Buybacks
Negotiate a buyback with your suppliers—this helps ease any risk of buying seasonal products in bulk.
Bulk removal
Save yourself some time and avoid unexpected storage fees with a one-time removal service.
Thompson Tee wins the holidays
As small business owners, Billy Thompson and Randy Choi are always adapting. When inventory issues held back their 2017 holiday sales, the partners rebuilt their marketing strategy and increased holiday sales by 23%.
Explore what’s in season
Amazon drives discovery of seasonal products year-round. Explore this season’s featured specialty stores to see how we’ve helped products like yours get in front of millions of Prime shoppers.
© 2024, Amazon.com Services LLC.
© 2024, Amazon.com Services LLC.
