Increase visibility and sales on Amazon
with advertising


Advertise your products on Amazon

Our advertising solutions let you reach and engage shoppers at every stage of their journey—from awareness to purchase and beyond. Ads appear right where customers will see them, such as the first page of search results or product detail pages. You place bids on relevant keywords, and if your bid wins and your ad matches the search, your ad gets displayed to shoppers.

We have three advertising solutions. Take advantage of them all to help maximize your performance.*

Sponsored Products

Sponsored Products are ads for individual product listings on Amazon. They appear on search results pages and product detail pages, helping drive sales and product visibility.

Sponsored Brands

Sponsored Brands showcase your brand and product portfolio. Featuring your brand logo, a custom headline, and up to 3 of your products, these ads appear in search results.


Stores are custom multipage shopping destinations for individual brands that let you showcase your brand story and product offerings. They require no website experience to use.
Sponsored Products and Sponsored Brands are cost-per-click ads, so you only pay when your ad receives clicks. Stores are completely free to use.

*Subject to eligibility requirements

Achieve your business goals

Increase sales

Many shoppers come to Amazon ready to buy. Advertising helps you reach customers who are searching for products like yours to purchase.

Get discovered

Advertising provides an instant visibility boost to your brand and products. Ads appear in highly visible placements, like page one of search results or on product detail pages.

Control costs

Pay only for the clicks your ads receive. Campaign reports track ad spend and performance, so you can learn what’s working and fine-tune your campaigns.

Ready to get started?

Before you begin advertising, review some of our resources to help set you up for success.
  1. Login to Seller Central
  2. Choose the products you want to advertise.
  3. Decide how much you want to bid for clicks and which keywords to target.
  4. In just a few minutes, you can launch your first campaign!
* Terms and Conditions of the Sponsored Products and Sponsored Brands $50 Promotional Credit.

For Amazon sellers that register for Amazon advertising products (Sponsored Products or Sponsored Brands) through their seller account from January 1st, 2020 through March 31st, 2020, Amazon will automatically apply a promotional credit of $50 to that advertiser's account on the date of registration. Any unused promotional credit will expire after 90 days from the date the promotional credit is applied.
- Advertisers must maintain an advertising account in good standing with Amazon, subject to the terms of the Amazon Services Business Solutions Agreement. - Advertisers must provide a valid payment method to receive the promotional credit. - The maximum benefit an Advertiser can receive is $50 in promotional credit. - This offer and the promotional credit are non-transferable, not for resale, and not redeemable for cash. - This offer is void where prohibited and in the event of fraud, mistake, or any failure to satisfy any terms of the offer. - Amazon reserves the right, in its sole discretion, to terminate or modify this offer at any time. - Limit one promotional credit per seller account.
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